SMO
Siobhan "Shiv" O'Day Resume
With a career dedicated to creating buzz-worthy experiential brand marketing solutions, I direct and lead teams of copy and design professionals in developing strategic experiences to move key communities toward customer goals with measurable results.
Satisfied clients, happy teammates, great work. Communications that click start with an expertise in understanding what motivates target audiences to act and are sustained by a passion for effective messages and design. I consider it my craft.
I have developed and broadened the brand stories for countless organizations within the industries of technology, real estate insurance, entertainment, healthcare, pharmaceutical manufacturing, finance and defense and for many Federal agencies and national associations, as well. Feel free to peruse the examples on this site and get in touch to hear about what I can do for you.
So, let's connect. This site gives a hint of the thinking, strategy and ideation that goes on behind the scenes. I'm always happy to talk about it, as my friends know - ;). Looking forward to speaking with you.
Professional Skills
In addition to being ‘fluent’ in the GSuite, Microsoft Office Suite, and much of the Adobe Creative Suite, many teaming platforms and social media, the following represent the core skills I’ve developed in my 20+ years of professional marketing experience for brands, experiences, campaigns and events:
*Brand Leadership, Management, and Creative Direction
*Audience Analysis and Research, Effectiveness Evaluation
*Experiential Marketing Strategy for Experiences, Campaigns and Events
*Creative Team Management and Motivation
*Marketing Communications Campaign Direction
*Websites and Digital Strategy Design / Direction / Writing / Managing
*Creative Direction / Art Direction
*Executive Presentation Direction / Storyboarding
*Speech Writing / Editing / Coaching
*Public Relations / Affairs Writing / Editing
*PSA / Video / Film Direction and Scripting
*Soundtrack and Audio Program Development / Direction
*Budgetary and Scheduling Expertise / Vendor Management
*Experiential Solutions Development / Writing / Stage Direction
*Collateral Materials Direction / Writing / Editing
*Tour Marketing Direction / Writing
*Online Solutions and SEO Direction / Writing
*Training Programs Direction / Writing / Editing
*Proposal Direction / Writing / Editing
Professional Experience
Principal, Audience-Focused Creative Director – iCREATVE, Washington, D.C. – 2016 +
Director, Strategy and Communications – Knowesis, Inc.,
Fairfax, VA – 2019-2023
Lead Strategic Comms Associate – Booz Allen Hamilton,
McLean, VA – 2010-2015
VP, Senior Creative Director – August Jackson,
Bethesda, MD – 2005-2009
VP, Senior Creative Director – PineRock Studios,
Reston, VA – 2004-2005
Senior Creative Director – Jack Morton Worldwide,
Washington, D.C. (office closed) – 1998-2003